HaYesod (pronounced as hah-yeh-sohd) is a Hebrew word meaning "the foundation" and it is the very need to tell someone that particular piece of information which is at the very heart of the problem that originally needed to be tackled with this project. This was the starting point in the process of re-branding and re-shaping this multi-lesson video teaching series on the "Jewish understanding" of the Bible for believers in Jesus.

This was a very large project that entailed redesign of the logo, mark, color palette, and many different student workbooks, teaching manuals, audio and video products, across three different modules or swaths of core Biblical subjects.
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Each module covered a multitude of complex topics related to Biblical learning, with workbooks and leadership manuals ranging from 200-400 pages each, plus 8-10 video lessons per module consisting of online, downloadable, and physical delivery options. Additional support materials were produced such as magazine ads, promotional flyers, posters, leadership folders, a short subject documentary, various giveaways, and additional audio teaching products.
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The entirety of the brand project was completed over the course of a decade with three trips to Israel for on-location filming, studio video segments and print production completed in the United States, and also included the translation and implementation of the design of the first module into the Spanish language.
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Overall the HaYesod project was a challenge in many areas but the total package was a complete success with the publisher and the core audience worldwide.

www.hayesod.org
Sample HaYesod Video Segment 1
Sample HaYesod Video Segment 2